Gabriela Arocha.
Digital
Marketer
based on
Psychology.

I have always been fascinated by human behavior and the reasons why we do the things we do.

What moves us? What makes us tick? We are far from rational beings (although we pretend to be) and getting to the root of what motivates us provides invaluable insights for marketers.

As such, I try to capture and analyze consumer behavior with data and convert it into an effective strategy to maximize benefits for both consumers and businesses.