Gabriela Arocha.
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Marketing based on consumer psychology and authentic connection.

I have always been fascinated by human behavior and the reasons why we do the things we do.

What moves us? What makes us tick? We are far from rational beings (although we pretend to be) and getting to the root of what motivates us provides invaluable insights for marketers.

As such, I try to capture and analyze consumer behavior with data and convert it into an effective strategy to maximize benefits for both consumers and businesses.

Craving more information? Want to know how you can improve your marketing strategy with psychology based tips?

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