We have all encountered a survey in the past. Surveys are widespread and can be used to evaluate anything from brand satisfaction to your experiences in a specific class. In your career as a marketer, it is likely that you’ll continuously deal with surveys and even design your own. Remember, not all surveys are …
Good Surveys vs. Bad Surveys: Does it Make a Difference? Read More
As a marketer, you may have heard or even organized focus groups in the past. Focus groups can be an invaluable tool when gathering qualitative research for your business and exploring the forces that motivate consumer behavior. Like any other marketing research tool, focus groups have their limitations and their usability depends on the current …
As marketers we recognize the importance of a well-executed marketing strategy in order to adequately connect and motivate our target audience. Nevertheless, we often ignore or skim over the marketing research process. Sadly, if we don’t understand our target audience and environment, we may develop an amazing marketing strategy that completely misses the mark. It …
Have you ever heard the phrase “fake it till you make it”? Even if you don’t currently hold a leadership position, acting as a leader increases the likelihood that you will become one eventually. If you act like a leader, you are much more likely to make things happen and stand out from colleagues and …
An integral part of you marketing strategy is to continuously evaluate your results. Your creative and strategic efforts may sound great on your marketing plan but may not perform well in actuality. As a marketer, your goal is to optimize your return on investment (ROI) and the best way to ensure you are meeting goals …
Brand awareness is a somewhat ambiguous concept that can appear difficult to measure. Even though more than 89% of marketers rank increasing awareness as their top goal, many don’t know how to measure it. In its most basic definition, awareness reflects whether or not potential consumers are familiar with your brand through recognition and recall …
In order to stand out as a brand you must first work on your positioning. When brand positioning is done well, it has the potential to differentiate your brand in the mind of consumers, reach your target audience with ease and maximize the rate of conversions and profit. In order to do this, you may …
When starting a business, there is an extensive list of elements and to-do’s one has to consider. A crucial element you must determine is the pricing strategy that will be implemented. Said strategy has the potential to attract or deter clients and should be carefully considered. In order to best go about this, businesses …
A large portion of modern life occurs online. People date, go to class and even celebrate on online platforms. This trend has only been exacerbated with the limitations that emerged with the coronavirus. As such, people are more driven than ever before to create content and develop their personal brand online. If you are currently …
Alex W. White defines 7 elements of design in his book The Elements of Graphic Design. The author emphasizes that mastering these elements can help create eye-catching and noteworthy results regardless of what your ultimate communication objective is. One of these elements, intuitive to many, is color. Color (or absence of color) is part of …
Color: Don’t Underestimate the “Basic” Element of Design Read More
