Month: April 2021

Data Points vs. Data Insights: Are they really that different?

We live in a data driven world. It is now easier than ever to quantify our behavior and to analyze trends using data. A large percentage of our lives have migrated to online platforms and this has only facilitated the collection of information. Sounds scary? A little, yes. However, this has also opened the realm …

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dental care, dentistry, oral hygiene

A/B Testing: Helping to Market the Misunderstood

I work at a dental startup and market a digitally designed system for guided dental preparations. The technology is incredibly precise, allows for great control of preparations and shortens treatment time by 80%. Resulting restorations are highly aesthetic and have a minimal margin of error.   Sounds amazing, doesn’t it?   The technology truly is …

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Digging Deeper with UX Research

User experience research, also known as UX, has recently become an invaluable tool for marketing research. Unlike other research methods in which customers describe their previous experiences (e.g., taste tests and concept testing), UX allows researchers to observe customers in real time as they engage with the product. UX eliminates some of the bias and …

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