Month: May 2021

website, marketing, technology

Breaking Down the Basics of a Google Search Text Ad

Creating a Google Search Text Ad can be overwhelming, especially if you have never done so before. However, once you become familiar with the components of a Text Ad, the task can become much more approachable. Pay-per-click ads on Google can be an effective and accessible way of maximizing your marketing ROI. According to WebFX, …

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Why is Affiliate Marketing so Great, Anyway?

Affiliate marketing can be a low-cost, low-risk, and high-benefit approach for any marketer trying to promote their product or service online. On its most basic terms, affiliate marketing is where a company pays a certain fee to a site or individual that drives traffic or conversions to the sellers’ site. These promotions are often well …

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Designing a PPC Campaign? Keep this in Mind

Developments in the digital marketing sphere allow marketers to precisely measure results and continuously adapt and optimize their strategy. Measuring and continuous improvement is particularly relevant with PPC. According to the SEMRush PPC Fundamentals Course, PPC is a type of advertising where businesses pay for every click through to their site. PPC has revolutionized how we …

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