Creating a Google Search Text Ad can be overwhelming, especially if you have never done so before. However, once you become familiar with the components of a Text Ad, the task can become much more approachable. Pay-per-click ads on Google can be an effective and accessible way of maximizing your marketing ROI. According to WebFX, …
Breaking Down the Basics of a Google Search Text Ad Read More
As a marketer, you will likely have to prepare a data presentation at some point in your career. Data gets a bad rap for being dry, boring and disengaging. It is our task to take data insights and present them in a way that captures our audience and inspires change within our organization. Although this …
Big data has revolutionized the way the engage with our clients and conduct our marketing strategy. Advancements in technology have allowed us to collect large, fast and complex data and break it down into actionable insights. These insights can ultimately improve the way we communicate our value and sell our products or services. This sounds …
