If you are a marketer, social media can be an invaluable part of your strategy. In 2020, over 91% of US brands used social media for marketing. Social media can be a great way to engage with your customers directly and get a sense of how leads feel about your brand. Developing a solid social …
Social Media Metrics to Consider for your Next Campaign Read More
Unless you live under a rock, you know how common it is for brands to use influencers to promote their products and services online. According to Influencer Marketing Hub, in 2021, influencer marketing is expected to be worth nearly $14 billion and is expected to continue to expand. As a marketer, you may dream about …
Why Micro May be Best (When it Comes to Influencers) Read More
It is not news that a significant portion of our lives occurs on the internet. We socialize, relax, and even party online. When it comes to purchasing behavior, many individuals have shied away from traditional brick-and-mortar stores and do most of their shopping on the internet instead. This trend has only grown during the COVID-19 …
A large chunk of our lives takes place online. People do everything online, and with the rising popularity of smartphones, our reliance on digital has only increased. According to Tony Ho Tran, around two billion individuals (51% of the world’s population) access the internet only through their smartphones, and this number will likely continue to …
