Marketers are humans (surprise!). As such, we all make mistakes. Even so, there are social media failures that seem too insane to be true. One that comes to mind is Dove’s “Transformation” ad in 2017. The campaign included a GIF published on Facebook that depicted a woman of color who removed her shirt and “transformed” …
As a health professional, you may have noticed that patients are more informed than ever before. Likely, some have even self-diagnosed before reaching your practice! With the vast source of information available, it is now more challenging than ever to engage and convert potential patients through traditional media. Many customers have become increasingly demanding regarding …
Marketing to Patients: Transforming Challenges into Opportunities Read More
As a health professional, it is good to keep track of patient perceptions of your brand and services. A great way to do this is by sending patient satisfaction questionnaires to evaluate your current strength and weaknesses. Doing so will allow you to improve your offerings and become a better health professional. Health professionals face …
Tips for Success: Evaluate Relationships with Patients Read More
