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Month: November 2021

Need inspiration? Check out these Facebook Ads success stories

Advertising on Facebook can be a great tool to create awareness, get new leads, retarget website visitors, and prompt conversions. Create campaigns based on your desired goals, have control over your budget and messages and even experiment with A/B tests within the platform. A great thing about Facebook ads is that they provide excellent control …

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Social Listening: The socially acceptable (and encouraged!) form of snooping for marketers

As a marketer, you must be well attuned to your clients’ needs and desires. Beyond that, you must be aware of how they react to your marketing efforts and their feelings and beliefs about your brand. Traditionally, marketers embarked on lengthy and time-consuming market research efforts with questionnaires, interviews, and focus groups. Although these techniques …

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The Marketer’s Guide to Authentic Storytelling

Stories drive human connection. Stories teach us about the past, expand our imagination and allow us to empathize and learn from the people around us. The power of storytelling extends beyond face-to-face human connection. If done correctly, marketers can harness it to reach their target audience and build meaningful relationships. The great thing about stories …

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