https://www.youtube.com/watch?v=7-nZxt99Bf0 Are you a health professional wishing to grow your practice online but don’t know where to get started? Use these 4 simple steps to easily expand your following online.
Interested in getting a job in marketing and don’t know where to start? Join me as I interview Elizabeth Ramos on her journey to becoming Marketing Director at COSENTINO. Elizabeth shares invaluable suggestions that can help build your competencies as a marketer and get your dream marketing job at either an agency or a business. …
Want to Become a Marketing Executive? Learn from the Best! Read More
Building a solid brand community is a great predictor of long-time success for your brand. As your clients move along de marketing funnel, you want to think beyond simply generating conversions and incentivizing loyalty and advocacy instead. A great way to develop community and a relationship with your clients is by leveraging social media platforms …
As a marketer, social media likely is (or will be) part of your strategy. However, not all ads are made equal; as such, there are several concepts you should consider while designing your content. Keep the following tips in mind: Think about your goal: When planning your content, consider your goal and your customer’s stage …
Advertising on Facebook can be a great tool to create awareness, get new leads, retarget website visitors, and prompt conversions. Create campaigns based on your desired goals, have control over your budget and messages and even experiment with A/B tests within the platform. A great thing about Facebook ads is that they provide excellent control …
Need inspiration? Check out these Facebook Ads success stories Read More
As a marketer, you must be well attuned to your clients’ needs and desires. Beyond that, you must be aware of how they react to your marketing efforts and their feelings and beliefs about your brand. Traditionally, marketers embarked on lengthy and time-consuming market research efforts with questionnaires, interviews, and focus groups. Although these techniques …
Social Listening: The socially acceptable (and encouraged!) form of snooping for marketers Read More
Stories drive human connection. Stories teach us about the past, expand our imagination and allow us to empathize and learn from the people around us. The power of storytelling extends beyond face-to-face human connection. If done correctly, marketers can harness it to reach their target audience and build meaningful relationships. The great thing about stories …
Marketers are humans (surprise!). As such, we all make mistakes. Even so, there are social media failures that seem too insane to be true. One that comes to mind is Dove’s “Transformation” ad in 2017. The campaign included a GIF published on Facebook that depicted a woman of color who removed her shirt and “transformed” …
As a health professional, you may have noticed that patients are more informed than ever before. Likely, some have even self-diagnosed before reaching your practice! With the vast source of information available, it is now more challenging than ever to engage and convert potential patients through traditional media. Many customers have become increasingly demanding regarding …
Marketing to Patients: Transforming Challenges into Opportunities Read More
As a health professional, it is good to keep track of patient perceptions of your brand and services. A great way to do this is by sending patient satisfaction questionnaires to evaluate your current strength and weaknesses. Doing so will allow you to improve your offerings and become a better health professional. Health professionals face …
Tips for Success: Evaluate Relationships with Patients Read More
