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Building Community Through Social Media

Building a solid brand community is a great predictor of long-time success for your brand. As your clients move along de marketing funnel, you want to think beyond simply generating conversions and incentivizing loyalty and advocacy instead. A great way to develop community and a relationship with your clients is by leveraging social media platforms …

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Need inspiration? Check out these Facebook Ads success stories

Advertising on Facebook can be a great tool to create awareness, get new leads, retarget website visitors, and prompt conversions. Create campaigns based on your desired goals, have control over your budget and messages and even experiment with A/B tests within the platform. A great thing about Facebook ads is that they provide excellent control …

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Social Listening: The socially acceptable (and encouraged!) form of snooping for marketers

As a marketer, you must be well attuned to your clients’ needs and desires. Beyond that, you must be aware of how they react to your marketing efforts and their feelings and beliefs about your brand. Traditionally, marketers embarked on lengthy and time-consuming market research efforts with questionnaires, interviews, and focus groups. Although these techniques …

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The Marketer’s Guide to Authentic Storytelling

Stories drive human connection. Stories teach us about the past, expand our imagination and allow us to empathize and learn from the people around us. The power of storytelling extends beyond face-to-face human connection. If done correctly, marketers can harness it to reach their target audience and build meaningful relationships. The great thing about stories …

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Social Media Fails and Tone-Deaf Dove

Marketers are humans (surprise!). As such, we all make mistakes. Even so, there are social media failures that seem too insane to be true. One that comes to mind is Dove’s “Transformation” ad in 2017. The campaign included a GIF published on Facebook that depicted a woman of color who removed her shirt and “transformed” …

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Marketing to Patients: Transforming Challenges into Opportunities

As a health professional, you may have noticed that patients are more informed than ever before. Likely, some have even self-diagnosed before reaching your practice! With the vast source of information available, it is now more challenging than ever to engage and convert potential patients through traditional media. Many customers have become increasingly demanding regarding …

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Tips for Success: Evaluate Relationships with Patients

As a health professional, it is good to keep track of patient perceptions of your brand and services. A great way to do this is by sending patient satisfaction questionnaires to evaluate your current strength and weaknesses. Doing so will allow you to improve your offerings and become a better health professional. Health professionals face …

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Appeal to the Unconscious and Up Your Clientele

Attracting and keeping new patients can be a daunting task. Health professionals often have high competition; thankfully, there are several tips you can follow to directly target the unconscious mind of potential clients and get them to select your services. Opposite to what we would like to believe, humans are not rational beings.  Our decisions …

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