As a health professional, you are probably highly empathetic, and you have a unique story that has led you into a field dedicated to helping others. As such, you have the unique advantage of weaving that memorable and exciting story into your messaging to engage potential patients and get them to seek your services. Good …
Attracting and keeping new patients can be a daunting task. Health professionals often have high competition; thankfully, there are several tips you can follow to directly target the unconscious mind of potential clients and get them to select your services. Opposite to what we would like to believe, humans are not rational beings. Our decisions …
As a health professional in 2021, it’s time to adopt new and fresh marketing strategies that engage potential patients. Old marketing, known as outbound marketing, communicated with clients using one-way messaging through print, TV, radio, and cold calls. This old-fashioned marketing approach pushed products or services onto consumers and did very little to entertain, educate …
As a health professional, you may be exclusively devoted to furthering your skills so that you can provide patients the best treatments and services available. Although growing as a professional is of utmost importance, you should not forget about developing and strengthening your brand. In a highly saturated and competitive market, creating a solid brand …
Markers of Good Brand Elements for Health Professionals Read More
It is undeniable that the recent pandemic has expedited our transition to online means of interacting with clients. As a health professional, you may have had to adjust to telehealth or other digital means of communicating with patients. However, these offerings are not enough. To stand out from the competition in a highly saturated market, …
4 Questions that Help Build a Strong Brand as a Health Professional Read More
As a health coach, you may have encountered the challenge of attracting new customers. Your knowledge can help a wide array of individuals but devising a marketing strategy that appeals to all is unlikely to succeed. So instead, focus on attracting a select group of individuals that are most likely to connect to your message …
3 things health coaches should know about segmentation Read More
As a society, we have become accustomed to instant gratification. Thanks to several digital developments over the last few years, nearly anything we could ever desire is one click away. Societal preferences require automatization and constant improvements, and requests cannot be dealt with quickly enough by a human workforce. As marketers, we must understand that …
As a marketer, you will likely have to analyze the performance of your product compared to the broader market or products in the same category. To do this, you will have to become familiar with Brand Development Index (BDI) and Category Development Index (CDI). Brand Development Index: BDI represents the number of sales (either in …
If you are a marketer or business owner, you must know how to calculate margin. Not only is it helpful to measure the margin your product generates, but you may also benefit from being able to calculate the margin of the rest of your distribution channel. After all, if you are a manufacturer, you will …
Want to Know the Size of Your Slice? Use Margin and Margin Percentage Read More
If you are a marketer, business owner, or manager, you may be considering diverse strategies to grow or expand your business. To make an informed decision, you should conduct various distribution measures to understand the sales dynamics of your retail chain and better comprehend where your opportunities lie. There are three main measures of distribution …
Understanding Measures of Distribution for Expansion Read More
