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Want to Know the Size of Your Slice? Use Margin and Margin Percentage

If you are a marketer or business owner, you must know how to calculate margin. Not only is it helpful to measure the margin your product generates, but you may also benefit from being able to calculate the margin of the rest of your distribution channel. After all, if you are a manufacturer, you will …

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Understanding Measures of Distribution for Expansion

If you are a marketer, business owner, or manager, you may be considering diverse strategies to grow or expand your business. To make an informed decision, you should conduct various distribution measures to understand the sales dynamics of your retail chain and better comprehend where your opportunities lie.  There are three main measures of distribution …

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Percent Change and Value Dollar Growth: Easy as Pie!

If you are a business owner or marketer, it is advisable to measure how client purchasing behavior has changed over the years. You can use this measurement to evaluate whether your target audience has responded to specific marketing efforts or campaigns. To better understand the performance of your business, you should know how to calculate …

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Why Micro May be Best (When it Comes to Influencers)

Unless you live under a rock, you know how common it is for brands to use influencers to promote their products and services online. According to Influencer Marketing Hub, in 2021, influencer marketing is expected to be worth nearly $14 billion and is expected to continue to expand. As a marketer, you may dream about …

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UX/UI Elements to Consider for your Website

A large chunk of our lives takes place online. People do everything online, and with the rising popularity of smartphones, our reliance on digital has only increased. According to Tony Ho Tran, around two billion individuals (51% of the world’s population) access the internet only through their smartphones, and this number will likely continue to …

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Breaking Down the Basics of a Google Search Text Ad

Creating a Google Search Text Ad can be overwhelming, especially if you have never done so before. However, once you become familiar with the components of a Text Ad, the task can become much more approachable. Pay-per-click ads on Google can be an effective and accessible way of maximizing your marketing ROI. According to WebFX, …

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Why is Affiliate Marketing so Great, Anyway?

Affiliate marketing can be a low-cost, low-risk, and high-benefit approach for any marketer trying to promote their product or service online. On its most basic terms, affiliate marketing is where a company pays a certain fee to a site or individual that drives traffic or conversions to the sellers’ site. These promotions are often well …

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Designing a PPC Campaign? Keep this in Mind

Developments in the digital marketing sphere allow marketers to precisely measure results and continuously adapt and optimize their strategy. Measuring and continuous improvement is particularly relevant with PPC. According to the SEMRush PPC Fundamentals Course, PPC is a type of advertising where businesses pay for every click through to their site. PPC has revolutionized how we …

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