hands, friendship, friends

Successful Marketing: We must be all in this together.

  So many brands that were once seen as unstoppable have now disappeared (Blockbuster, Kodak, Borders, to name a few). But what happened? Although individual details diverge, it is arguable that these brands failed to adapt to the changing environment and stopped connecting and providing value to their customers. Staying alive in the modern marketplace …

Successful Marketing: We must be all in this together. Read More

corona, coronavirus, virus

Virality is not always the goal (not just in regard to COVID-19)

I have always been intrigued by viral content. Although the term “viral” may be ridden with negative connotations in times of COVID-19, when applied to social media and marketing it is something that we may all dream of achieving. Viral content is material that is rapidly spread online through various platforms. However, how to best …

Virality is not always the goal (not just in regard to COVID-19) Read More

shopping, man, vintage

Consumer Behavior: Irrational? Perhaps. Measurable and Malleable? Most Definitely.

As marketers, we often think about influencing the behavior of consumers and get them to do what we want. After all, the ultimate goal is to get them to engage in a certain behavior (buy this, yes? Click on this, pretty please?). The disproportionate focus on behavior makes us forget the driving forces behind consumer …

Consumer Behavior: Irrational? Perhaps. Measurable and Malleable? Most Definitely. Read More

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