Analytics

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BDI vs. CDI: Is Good Good Enough?

As a marketer, you will likely have to analyze the performance of your product compared to the broader market or products in the same category. To do this, you will have to become familiar with Brand Development Index (BDI) and Category Development Index (CDI). Brand Development Index: BDI represents the number of sales (either in …

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Want to Know the Size of Your Slice? Use Margin and Margin Percentage

If you are a marketer or business owner, you must know how to calculate margin. Not only is it helpful to measure the margin your product generates, but you may also benefit from being able to calculate the margin of the rest of your distribution channel. After all, if you are a manufacturer, you will …

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Understanding Measures of Distribution for Expansion

If you are a marketer, business owner, or manager, you may be considering diverse strategies to grow or expand your business. To make an informed decision, you should conduct various distribution measures to understand the sales dynamics of your retail chain and better comprehend where your opportunities lie. ¬†There are three main measures of distribution …

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Percent Change and Value Dollar Growth: Easy as Pie!

If you are a business owner or marketer, it is advisable to measure how client purchasing behavior has changed over the years. You can use this measurement to evaluate whether your target audience has responded to specific marketing efforts or campaigns. To better understand the performance of your business, you should know how to calculate …

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