Branding

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Marketing to Patients: Transforming Challenges into Opportunities

As a health professional, you may have noticed that patients are more informed than ever before. Likely, some have even self-diagnosed before reaching your practice! With the vast source of information available, it is now more challenging than ever to engage and convert potential patients through traditional media. Many customers have become increasingly demanding regarding …

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Tips for Success: Evaluate Relationships with Patients

As a health professional, it is good to keep track of patient perceptions of your brand and services. A great way to do this is by sending patient satisfaction questionnaires to evaluate your current strength and weaknesses. Doing so will allow you to improve your offerings and become a better health professional. Health professionals face …

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Appeal to the Unconscious and Up Your Clientele

Attracting and keeping new patients can be a daunting task. Health professionals often have high competition; thankfully, there are several tips you can follow to directly target the unconscious mind of potential clients and get them to select your services. Opposite to what we would like to believe, humans are not rational beings.  Our decisions …

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Rock Inbound Marketing as a Health Professional

As a health professional in 2021, it’s time to adopt new and fresh marketing strategies that engage potential patients. Old marketing, known as outbound marketing, communicated with clients using one-way messaging through print, TV, radio, and cold calls. This old-fashioned marketing approach pushed products or services onto consumers and did very little to entertain, educate …

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Markers of Good Brand Elements for Health Professionals

As a health professional, you may be exclusively devoted to furthering your skills so that you can provide patients the best treatments and services available. Although growing as a professional is of utmost importance, you should not forget about developing and strengthening your brand. In a highly saturated and competitive market, creating a solid brand …

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4 Questions that Help Build a Strong Brand as a Health Professional

It is undeniable that the recent pandemic has expedited our transition to online means of interacting with clients. As a health professional, you may have had to adjust to telehealth or other digital means of communicating with patients. However, these offerings are not enough. To stand out from the competition in a highly saturated market, …

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3 things health coaches should know about segmentation

As a health coach, you may have encountered the challenge of attracting new customers. Your knowledge can help a wide array of individuals but devising a marketing strategy that appeals to all is unlikely to succeed. So instead, focus on attracting a select group of individuals that are most likely to connect to your message …

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