As a society, we have become accustomed to instant gratification. Thanks to several digital developments over the last few years, nearly anything we could ever desire is one click away. Societal preferences require automatization and constant improvements, and requests cannot be dealt with quickly enough by a human workforce. As marketers, we must understand that …
If you are a marketer, social media can be an invaluable part of your strategy. In 2020, over 91% of US brands used social media for marketing. Social media can be a great way to engage with your customers directly and get a sense of how leads feel about your brand. Developing a solid social …
Social Media Metrics to Consider for your Next Campaign Read More
Unless you live under a rock, you know how common it is for brands to use influencers to promote their products and services online. According to Influencer Marketing Hub, in 2021, influencer marketing is expected to be worth nearly $14 billion and is expected to continue to expand. As a marketer, you may dream about …
Why Micro May be Best (When it Comes to Influencers) Read More
It is not news that a significant portion of our lives occurs on the internet. We socialize, relax, and even party online. When it comes to purchasing behavior, many individuals have shied away from traditional brick-and-mortar stores and do most of their shopping on the internet instead. This trend has only grown during the COVID-19 …
A large chunk of our lives takes place online. People do everything online, and with the rising popularity of smartphones, our reliance on digital has only increased. According to Tony Ho Tran, around two billion individuals (51% of the world’s population) access the internet only through their smartphones, and this number will likely continue to …
Creating a Google Search Text Ad can be overwhelming, especially if you have never done so before. However, once you become familiar with the components of a Text Ad, the task can become much more approachable. Pay-per-click ads on Google can be an effective and accessible way of maximizing your marketing ROI. According to WebFX, …
Breaking Down the Basics of a Google Search Text Ad Read More
Affiliate marketing can be a low-cost, low-risk, and high-benefit approach for any marketer trying to promote their product or service online. On its most basic terms, affiliate marketing is where a company pays a certain fee to a site or individual that drives traffic or conversions to the sellers’ site. These promotions are often well …
Developments in the digital marketing sphere allow marketers to precisely measure results and continuously adapt and optimize their strategy. Measuring and continuous improvement is particularly relevant with PPC. According to the SEMRush PPC Fundamentals Course, PPC is a type of advertising where businesses pay for every click through to their site. PPC has revolutionized how we …
