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Salesforce: The Future of Marketing is Here!

As a society, we have become accustomed to instant gratification. Thanks to several digital developments over the last few years, nearly anything we could ever desire is one click away. Societal preferences require automatization and constant improvements, and requests cannot be dealt with quickly enough by a human workforce. As marketers, we must understand that …

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Why Micro May be Best (When it Comes to Influencers)

Unless you live under a rock, you know how common it is for brands to use influencers to promote their products and services online. According to Influencer Marketing Hub, in 2021, influencer marketing is expected to be worth nearly $14 billion and is expected to continue to expand. As a marketer, you may dream about …

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UX/UI Elements to Consider for your Website

A large chunk of our lives takes place online. People do everything online, and with the rising popularity of smartphones, our reliance on digital has only increased. According to Tony Ho Tran, around two billion individuals (51% of the world’s population) access the internet only through their smartphones, and this number will likely continue to …

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Breaking Down the Basics of a Google Search Text Ad

Creating a Google Search Text Ad can be overwhelming, especially if you have never done so before. However, once you become familiar with the components of a Text Ad, the task can become much more approachable. Pay-per-click ads on Google can be an effective and accessible way of maximizing your marketing ROI. According to WebFX, …

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