In order to stand out as a brand you must first work on your positioning. When brand positioning is done well, it has the potential to differentiate your brand in the mind of consumers, reach your target audience with ease and maximize the rate of conversions and profit. In order to do this, you may …
When starting a business, there is an extensive list of elements and to-do’s one has to consider. A crucial element you must determine is the pricing strategy that will be implemented. Said strategy has the potential to attract or deter clients and should be carefully considered. In order to best go about this, businesses …
People use the term “personality” to describe the amalgamation of qualities and traits that make up the character of a person. Although we normally associate the term with a living being, the concept of personality can be used to describe brands as well. Although brands are not human, they are very much alive and undergo …
So many brands that were once seen as unstoppable have now disappeared (Blockbuster, Kodak, Borders, to name a few). But what happened? Although individual details diverge, it is arguable that these brands failed to adapt to the changing environment and stopped connecting and providing value to their customers. Staying alive in the modern marketplace …
Successful Marketing: We must be all in this together. Read More
