Marketing Research

Data Points vs. Data Insights: Are they really that different?

We live in a data driven world. It is now easier than ever to quantify our behavior and to analyze trends using data. A large percentage of our lives have migrated to online platforms and this has only facilitated the collection of information. Sounds scary? A little, yes. However, this has also opened the realm …

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dental care, dentistry, oral hygiene

A/B Testing: Helping to Market the Misunderstood

I work at a dental startup and market a digitally designed system for guided dental preparations. The technology is incredibly precise, allows for great control of preparations and shortens treatment time by 80%. Resulting restorations are highly aesthetic and have a minimal margin of error.   Sounds amazing, doesn’t it?   The technology truly is …

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Digging Deeper with UX Research

User experience research, also known as UX, has recently become an invaluable tool for marketing research. Unlike other research methods in which customers describe their previous experiences (e.g., taste tests and concept testing), UX allows researchers to observe customers in real time as they engage with the product. UX eliminates some of the bias and …

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survey, opinion research, voting

Good Surveys vs. Bad Surveys: Does it Make a Difference?

We have all encountered a survey in the past. Surveys are widespread and can be used to evaluate anything from brand satisfaction to your experiences in a specific class. In your career as a marketer, it is likely that you’ll continuously deal with surveys and even design your own.   Remember, not all surveys are …

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meeting, office, business

5 Steps for Successful Focus Groups

As a marketer, you may have heard or even organized focus groups in the past. Focus groups can be an invaluable tool when gathering qualitative research for your business and exploring the forces that motivate consumer behavior. Like any other marketing research tool, focus groups have their limitations and their usability depends on the current …

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concept, man, papers

Why is Marketing Research so Important Anyway?

As marketers we recognize the importance of a well-executed marketing strategy in order to adequately connect and motivate our target audience. Nevertheless, we often ignore or skim over the marketing research process. Sadly, if we don’t understand our target audience and environment, we may develop an amazing marketing strategy that completely misses the mark. It …

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