Building a solid brand community is a great predictor of long-time success for your brand. As your clients move along de marketing funnel, you want to think beyond simply generating conversions and incentivizing loyalty and advocacy instead. A great way to develop community and a relationship with your clients is by leveraging social media platforms …
As a marketer, social media likely is (or will be) part of your strategy. However, not all ads are made equal; as such, there are several concepts you should consider while designing your content. Keep the following tips in mind: Think about your goal: When planning your content, consider your goal and your customer’s stage …
Advertising on Facebook can be a great tool to create awareness, get new leads, retarget website visitors, and prompt conversions. Create campaigns based on your desired goals, have control over your budget and messages and even experiment with A/B tests within the platform. A great thing about Facebook ads is that they provide excellent control …
Need inspiration? Check out these Facebook Ads success stories Read More
As a marketer, you must be well attuned to your clients’ needs and desires. Beyond that, you must be aware of how they react to your marketing efforts and their feelings and beliefs about your brand. Traditionally, marketers embarked on lengthy and time-consuming market research efforts with questionnaires, interviews, and focus groups. Although these techniques …
Social Listening: The socially acceptable (and encouraged!) form of snooping for marketers Read More
Stories drive human connection. Stories teach us about the past, expand our imagination and allow us to empathize and learn from the people around us. The power of storytelling extends beyond face-to-face human connection. If done correctly, marketers can harness it to reach their target audience and build meaningful relationships. The great thing about stories …
Marketers are humans (surprise!). As such, we all make mistakes. Even so, there are social media failures that seem too insane to be true. One that comes to mind is Dove’s “Transformation” ad in 2017. The campaign included a GIF published on Facebook that depicted a woman of color who removed her shirt and “transformed” …
