As a society, we have become accustomed to instant gratification. Thanks to several digital developments over the last few years, nearly anything we could ever desire is one click away. Societal preferences require automatization and constant improvements, and requests cannot be dealt with quickly enough by a human workforce.
As marketers, we must understand that our human capabilities are no longer enough in the modern marketplace. We are much too fallible, limited, and slow to keep up with the constant advances around us. Thankfully, we can use AI, big data, and CRM databases to understand and control our surroundings and ultimately become better marketers.
It is estimated that over 60% of marketers used AI to develop their marketing strategy and assist campaign execution in 2018. This number has grown and will continue to expand in the coming years. We much accept this trend and arm ourselves with appropriate tools to keep up with the competition.
A platform that can be extremely helpful for any marketer is Salesforce. A cloud-based CRM platform, Salesforce gathers relevant data to connect different internal departments and support analytics, automation, customer service and application development. These are some of the benefits Salesforce has to offer:
Data Integration:
All relevant customer data, both offline and online, can be integrated into Salesforce. Data integration is of great use as all departments can have access to pertinent information to facilitate conversions.
Salesforce comes as an undeniable step forward from the traditional siloed databases of the past. Now, all data is housed in the same place and greatly aids decision-making in real-time. With the acquisition of MuleSoft, you can also integrate data from multiple software.
App Development:
You no longer must subcontract an expensive app developer to get the app you have always wanted. With Salesforce, you can easily configure your app with clicks instead of code.
Salesforce app developer is intuitive and can be as simple or complex as you want it to be. Better yet, it includes responsive design for mobile and desktop. Their app development allows for automatic updates and includes Einstein predictions based on AI. It’s almost too good to be true!
Einstein by your side:
Einstein is the artificial intelligence developed by Salesforce that learns as you work. It can help provide sales suggestions for customers based on their past behavior. When used in call centers, Einstein can help identify what products are not getting sold and cross-selling opportunities based on the life events of the caller.
With Einstein, conflict resolution is quick, predictive forecasting is better than ever, insights are actionable and accessible, and the sales experience is targeted to each customer. All these elements work together to maximize the likelihood of a conversion.
The future of marketing is here, and AI and CRM are essential tools you should integrate into your practice. Successful marketing is backed up by data. As such, using a platform like Salesforce can be your best friend when trying to stay current in an ever-evolving and highly competitive marketplace.
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