Consumer Behavior: Irrational? Perhaps. Measurable and Malleable? Most Definitely.
As marketers, we often think about influencing the behavior of consumers and get them to do what we want. After all, the ultimate goal is to get them to engage in a certain behavior (buy this, yes? Click on this, pretty please?). The disproportionate focus on behavior makes us forget the driving forces behind consumer …
Consumer Behavior: Irrational? Perhaps. Measurable and Malleable? Most Definitely. Read More