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Tips for Preparing a Data Presentation

As a marketer, you will likely have to prepare a data presentation at some point in your career. Data gets a bad rap for being dry, boring and disengaging. It is our task to take data insights and present them in a way that captures our audience and inspires change within our organization. Although this may sound like a daunting task, proper planning and execution can help us succeed and have fun while doing so.   

Design with the end in mind:

Good data presentations start before data has been collected. Always keep in mind what the purpose of the study actually is. Consider if and how your organization would be able to respond based on the findings of the experiment. Lastly, think about the main ideas that you want to convey in your final presentation.

Creating a rough sketch of the final graphs and tables that you want to present can be useful. Doing so will help you ask the proper questions during the research process. Furthermore, this will make you think about how to best engage your audience at a very early stage of the research process. You will likely have put so much thought and effort into your design that the final presentation will feel like a breeze!

Tell a story:

People are naturally drawn to stories that involve real emotions and connection. As such, reciting dry facts will do very little to engage and sway your audience. Consider speaking as if you were telling a story. Describe your main insights and observations. Use connectors to give a natural flow to your presentation.

The goal is to reach a balance between facts and more engaging and emotional elements. Ultimately, you want your audience to understand your key findings and be sufficiently motivated to take action based on the insights presented.

Don’t overwhelm your audience with text:

You do not have to write everything on your final slides. After all, they are meant to highlight the main ideas of the presentation, not act as a teleprompter. Incorporate a variety of elements into your presentation to keep your audience entertained. This can include graphs, tables, images, videos and pops of color when appropriate.

You want your slides to help engage your audience without being too distracting. Your presentation should be clear, concise and engaging and visual elements should help communicate your main insights, not take away from the experience.

Creating a data presentation doesn’t have to be a harrowing task! Incorporate the aforementioned steps when creating your next presentation and thrive as a data presenter.

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