As a health professional, it is good to keep track of patient perceptions of your brand and services. A great way to do this is by sending patient satisfaction questionnaires to evaluate your current strength and weaknesses. Doing so will allow you to improve your offerings and become a better health professional.
Health professionals face a lot of competition in their field. As such, focusing on building customer loyalty is a lot more profitable than trying to find new customers. A great way to evaluate your current standing in the field is to assess your relationships with existing customers. Brand relationships can be measured using the following dimensions:
Behavioral loyalty involves your patient’s actions. Are your clients booking repeat sessions, or is it a one-and-done deal? Remember, establishing long-term relationships with clients is more profitable than trying to locate new customers. If you notice that most of your clients are not booking repeated sessions, think about adjusting your strategy and offerings to keep them coming back.
Attitudinal attachment refers to your client’s connection towards your brand and the prominence of your services in their mind. A great way to evaluate attitudinal attachment is by surveying customers and measuring their attachment towards your services. Consider including questions about competitors to measure your standing in comparison to others.
Sense of Community:
Sense of community has to do with how much customers share information about your brand in their everyday life. You can do this by engaging in social listening. If you have developed social media channels, measure whether your posts have been shared or reposted. In addition, ask new clients whether other existing patients referred them.
Lastly, active engagement is whether customers are open to investing their resources like time, energy, and money beyond what they initially expended when booking your services. Create a review section on your website and measure if clients are willing to invest time in providing positive feedback. If they do, you are likely on the right track.
Remember to measure brand relationships periodically throughout the year. For example, consider implementing customer satisfaction surveys or calling to check in on patients to measure their experience. You may gain invaluable insights that will ultimately strengthen your practice.